02Branded Online Store

Outfit

Designed by
++hellohello
Year
2026
Category
Branded Online Store
Services
E-commerce, Merchandise, Art Direction

OUTFIT® is the apparel store and signature collection of the design studio ++hellohello — a small, type-driven collection sold through a store as considered as the products.Visit live site

Outfit — key visual

01The brief

The brief

A small collection of tees, totes and accessories that carry the studio's love of type and grids — sold through a store that looks as considered as the products.

What it does

  1. 01Product catalogue with prices and categories
  2. 02Large product photography with alternate views
  3. 03Shopping bag and checkout
  4. 04Bold typographic identity with a single red accent

02The website

The website

Scroll to move through the live homepage. Captured at desktop and phone sizes.

Open the live site
outfit.hellohello.is
Outfit website — full homepage
Outfit on a phone — screen 1
Outfit on a phone — screen 2
Outfit on a phone — screen 3
Outfit — detail
Outfit — composition

Design by ++hellohello.

03Built with

Built with

  1. 01Next.js
  2. 02Shopify

Want something similar?

We can design and build a branded online store like this for you — from the product pages to the checkout.

Start a project

In summary

“Made to be worn.”