07Interactive 3D Product Website
Maison Kaithi
- Brand
- Maison Kaithi
- Year
- 2026
- Category
- Interactive 3D Product Website
- Services
- 3D Website, Art Direction, Motion
A product website for the Calibre K-01, a self-winding watch from a fictional maison — built in 3D and rendered live in the browser, with no video and no 3D model files.Visit live site
01The brief
The brief
Show a mechanical watch the way a watchmaker would — every layer, the movement at work, the finishes up close — and let visitors make it their own, on any screen.
What we built
- 01Real-time 3D watch modelled entirely in code
- 02Scroll-driven disassembly into ten labelled layers
- 03A live movement seen through the case back, with a crown you can wind
- 04Configurator for case, dial, strap and engraving, with close-up views
- 05Optional mechanical sound and a downloadable keepsake card
- 06Layouts designed for phone, tablet and desktop
02The website
The website
Scroll to move through the live homepage. Captured at desktop and phone sizes.
Open the live site
Direction → Live site
The mood we designed around, and the site it became. Drag to compare.
A self-initiated concept.
03Built with
Built with
- 01Three.js (WebGL)
- 02Procedural 3D modelling
- 03Web Audio
- 04Vanilla JavaScript
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Start a projectIn summary
“The moment. Made mechanical.”