Process
From idea to launch
- Stages
- 06
- Team
- Strategy · Design · Engineering
Six stages, one continuous conversation. Our process is structured enough to be predictable and flexible enough to follow a better idea when it appears.

01Approach
How we work
Six stages, one continuous conversation — structured enough to be predictable, open enough to follow a better idea.
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- Stage
Chat
A short conversation about the business, the audience and the goal.
- Duration
- 1 — 2 days
- Outcome
- Clear brief
- Stage
Plan
Setting the scope, structure and creative direction.
- Duration
- 2 — 3 days
- Outcome
- Plan & quote
- Stage
Design
Building the visual language and user experience.
- Duration
- 4 — 7 days
- Outcome
- Prototype & system
- Stage
Build
Turning the concept into a functional digital experience.
- Duration
- 1 — 2 weeks
- Outcome
- Working product
- Stage
Refine
Testing, improving and polishing every detail.
- Duration
- 2 — 3 days
- Outcome
- Launch candidate
- Stage
Launch
Delivering the final experience and helping it move forward.
- Duration
- Ongoing
- Outcome
- Live experience
